The purpose of this study is to analyze how the implementation of sharia service management to customer satisfaction at the Jambi Bank branch Sungai Penuh. The data of this study were collected by observation, interview and documentation techniques. The results showed that the application of Shari'ah service management was still not optimally implemented, this was proven by only applying 6 elements of Total Quality Management (TQM), namely among the focus on customers, continuous system improvement, education and training, controlled freedom, unity of purpose, the involvement and empowerment of employees causing a lack of satisfaction felt by members, even though the six elements have actually been realized quite well. It should be seen from the theory that there are 10 elements of Total Quality Management (TQM) that must be realized so that the optimal service provided to members, should be added again with an obsession with quality, scientific approach, long-term commitment, and teamwork (Teamwork). The satisfaction of customers of Bank 9 Jambi Sungai Penuh branch is still not good, this is evident from the aspect of quality assurance services provided by Bank 9 Jambi Sungai Sungai branch. Management services at Bank 9 Jambi Sungai Penuh branch viewed from five aspects of service quality in accordance with Islamic sharia. So it is in accordance with the rules of sharia because Bank 9 Jambi Sungai Penuh branch uses a system based on the Qur'an and As-Sunnah
