Perbayo is a speech delivered at the coronation ceremony of a local village leader that embraces three aspects, namely: the creation of human, the Kerinci's natural history, and the leadership. As for the third aspect, the values are often analogous to a rooster having six characters: 1) langsing kokok (good crow); 2) sibar ekor (beautiful tail); 3) kembang sayap (wide wings); 4) besar paruh (big beak); 5) lebar dada (big chest); and 6) runcing taji (sharp spur). The six characters are metaphors of the values that a leader of Sungai Tutung Village must have. This study aims to explore the practice of character education among the people of Sungai Tutung Village. Using a semi-ethnographic design, this study found: firstly, the rooster's six characters symbolize leadership values that have been preserved from generation to generation among the customary leaders of Sungai Tutung Village; secondly, the analogy of the rooster is maintained because apart from being easy to remember, it symbolizes courage, dignity, wisdom, and responsibility
