Acculturation Crisis , Commodification o f Religion , Custo mary Conflict , Rencong Telang

This article is intended to analyze the role and position of religion in the Rencong Telang customary conflict in Kerinci Regency, Jambi, which has given rise to the dualism of customary institutions. There are two points of concern that will be high lighted in this article. First, religion and customs are facing an acculturation crisis. Second, efforts to commodify religion in winning the contestation. This study uses qualitative data obtained through interviews, observations, and document studies and then analyzed descriptively.