Hariya Toni, Dede Mercy Rolando Ahmad Zuhdi Rafdeadi

This article aims to look at the propaganda strategy of BAZNAS Bengkulu Province in poverty alleviation. The method in this study is a mixed method with a phenomenological approach. Data collection techniques are interviews, observation and documentation, with interactive model analysis techniques. The results of this study indicate that in optimizing the management of zakat, it must be oriented to the values of da'wah based on maqosyid sharia in realizing its mission of proselytizing as poverty alleviation. The strategy used is to follow the da'wah management, namely the planning stage.