Consumptive Behavior, Self-Control, Peer Conformity

PENGARUH KONTROL DIRI DAN KONFORMITAS TEMAN SEBAYA TERHADAP PERILAKU KONSUMTIF BERBELANJA ONLINE PADA MAHASISWA

Consumptive behavior in online shopping is a common practice among college students, despite its potential negative impacts across various aspects of their lives. This study aimed to describe the prevalence of online shopping consumptive behavior, peer conformity, and self-control among students. It also analyzed the influence of self-control and peer conformity on online shopping consumptive behavior. The research adopted a quantitative approach with a survey method.