Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian

Submitted by admin on Fri, 03/05/2021 - 10:57

This research intent to know 1) In as much as which price influence, product and promotion quality partially and simultan to motorbike buy decision Honda's brand on kerinci's society? 2 ) how big price influences, product and promotion quality to motorbike buy decision Honda's brand on kerinci's society?,Population in observational it is exhaustive PendungSemurup'sSilvan society brand motorbike user Honda. Samples taking tech be Convenience is Sampling which is sample take tech that take elements most easy only. This element elect, utterly hinges on researcher estimation or so free researcher determine easiest element and gotten by result as big as 82 respondents. analisis's tool data that is utilized is analisis bifilar linear regression on level alpha 0,05. Base result observationaling to point out that: Partially positive influential Price and signifikan to buy decision, Partially negative influential product quality and not signifikan to buy decision, Partially Promotion influential negative and not signifikan to Simultan's buy and ala decision Price, product quality and positive ascendant promotion to buy decision.

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